Hotels and Resorts
Downtown Dubai, UAE
The Novotel Downtown Dubai is set to be a contemporary new meeting place for guests and business travelers alike. With a design narrative based around the notion of “The Kidult” were two supposedly opposing life phases are placed side by side in juxtaposition.
In the face of the very real adult worries, insecurities and ambient anxiety that underlie so much of adult life today, The Kidult movement offers a break from reality and an opportunity to reconnect with our own less-complicated selves.
40% Adult sophistication and 40% Novotel Brand and 20% Mischevious Fun: Novotel reflections the adult you have grown into and the kid you will never out grow